Who are we?

Behind IB hides Ilan Boccara, a former professional footballer for PSG and Ajax Amsterdam. From an early age, sport has imposed itself as a vocation.

Today, sports coach. He was able to combine his experiences and knowledge through his work and his many travels to imagine IB, the new design brand that accompanies athletes. IB wanted to create his own brand with this ambition to find in his products the values he will seek in nature: freedom, commitment, and beauty. We therefore offer products designed for the practice of sport, well-being and health.

FASHION AND SPORT, A HISTORY THAT LASTS! 
The idea is "no longer to oppose style and sporting practice".
IB is a comfortable and efficient brand while remaining glamorous. Our mission is to promote and enhance design in the field of sport.

I wanted to imagine a collection combining practicality, technicality and style, in order to seduce the trendiest athletes to train with ease.

WHY IB?
I was keen to create a brand in my image, close to my community, but also to put fashion and color back at the center of sports practice. So I decided to draw inspiration from nature to design all my products because the spectacle of nature is always fascinating.